![]() The growth paradox has been at the heart of our work, going back to our book The Founder’s Mentality, which was published in 2016. It isn’t that these larger, seasoned companies don’t have ideas-they just find it so difficult to get new innovations into the market quickly and at scale. Their size has created mountains of complexity, making them vulnerable to all those pesky insurgent companies nipping at their toes. It should also worry the CEOs of great incumbents, who stand proudly as industry leaders. ![]() ![]() ![]() Their hypergrowth, which is the envy of slower, older competitors, is creating hypercomplexity. It should terrify the founders of young insurgent companies. This paradox causes great firms to rise and fall. Growth creates complexity, but complexity kills growth.
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