If the app is free or very cheap, it is more likely to be downloaded, which allows the developer to show off his skills. Many established software developers have either free or really cheap plug-ins available not because they are no good but merely to use as an advertising merchant. This is why it is no surprise that those who design plug-ins have created art in itself. There are many software designers out there that happen to be musicians as well. Sure, that is true sometimes, but when it comes to plug-ins, don't look past those with a lower price. Now we all know the saying that you can't judge a book by its cover.
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